Quotes From To the Lighthouse by Virginia Woolf

To the Lighthouse is one of the most well-known works by Virginia Woolf. Published in 1927, this book is full of quotable lines. Part 1 Chapter VI Who shall blame him? Who will not secretly rejoice when the hero puts his armor off, and halts by the window and gazes at his wife and son, who, very distant at first, gradually come closer and closer, till lips and book and head are clearly before him, though still lovely and unfamiliar from the intensity of his isolation and the waste of ages and the perishing of the stars, and finally putting his pipe in his pocket and bending his magnificent head before her — who will blame him if he does homage to the beauty of the world? Chapter IX Could loving, as people called it, make her and Mrs. Ramsay one? for it was not knowledge but unity that she desired, not inscriptions on tablets, nothing that could be written in any language known to men, but intimacy itself, which is knowledge, she had thought, leaning her head on Mrs. Ramsays knee. Chapter X A light here required a shadow there. There were the eternal problems: suffering; death; the poor. There was always a woman dying of cancer even here. And yet she had said to all these children, You shall go through with it. Chapter XVII It partook...of eternity...there is a coherence in things, a stability; something, she meant, is immune from change, and shines out (she glanced at the window with its ripple of reflected lights) in the face of the flowing, the fleeting, the spectral, like a ruby; so that again tonight she had the feeling she had had once today, already, of peace, of rest. Of such moments, she thought, the thing is made that endures. Chapter XVII She had done the usual trick — been nice. She would never know him. He would never know her. Human relations were all like that, she thought, and the worst (if it had not been for Mr. Bankes) were between men and women. Inevitably these were extremely insincere. Part 2 Chapter III For our penitence deserves a glimpse only; our toil respite only. Chapter XIV She could not say it...as she looked at him she began to smile, for though she had not said a word, he knew, of course, he knew, that she loved him. He could not deny it. And smiling she looked out of the window and said (thinking to herself, Nothing on earth can equal this happiness) — Yes, you were right. Its going to be wet tomorrow. You wont be able to go. And she looked at him smiling. For she had triumphed again. She had not said it: yet he knew. Chapter VIII The Lighthouse was then a silvery, misty-looking tower with a yellow eye, that opened suddenly, and softly in the evening. Now — James looked at the Lighthouse. He could see the white-washed rocks; the tower, stark and straight; he could see that it was barred with black and white; he could see windows in it; he could even see washing spread on the rocks to dry. So that was the Lighthouse, was it? No, the other was also the Lighthouse. For nothing was simply one thing. The other Lighthouse was true too. Part 3 Chapter III What is the meaning of life? That was all — a simple question; one that tended to close in on one with years. The great revelation had never come. The great revelation perhaps never did come. Instead, there were little daily miracles, illuminations, matches struck unexpectedly in the dark; here was one. Chapter V Mrs. Ramsay sat silent. She was glad, Lily thought, to rest in silence, uncommunicative; to rest in the extreme obscurity of human relationships. Who knows what we are, what we feel? Who knows even at the moment of intimacy, This is knowledge? Arent things spoilt then, Mrs. Ramsay may have asked (it seemed to have happened so often, this silence by her side) by saying them? But one only woke people if one knew what one wanted to say to them. And she wanted to say not one thing, but everything. Little words that broke up the thought and dismembered it said nothing. About life, about death; about Mrs. Ramsay — no, she thought, one could say nothing to nobody. Chapter IX She alone spoke the truth; to her alone could he speak it. That was the source of her everlasting attraction for him, perhaps; she was a person to whom one could say what came into ones head.

How To Write A Story Of The Story - 1430 Words

Early the next day, Alayna joined her brother and Jon in the stands. Having spent so much time with her friends, she knew she would need to stay on Mace’s good side in order to convince him to allow her to return to King’s Landing with the royal party following the conclusion of the tourney. Not that it really mattered if Mace agreed to it or not, Rhaegar made his position perfectly clear when they’d spoken the previous night. Dressed in rich greens and golds, the Tyrell host surly made an impression on the rest of the attendants as they claimed their seats among the other lords. Even though they were the newest Great House, they looked like they belonged with the much older families. A swell of pride grew in Alayna’s chest as she†¦show more content†¦By this point in the tourney, there were only four knights left. Prince Rhaegar, Ser Barristan, Jon Connington, and Ser Arthur all were some of the best knights in the Seven Kingdoms and all were tourney veterans. Each man would draw his semifinal match for the day, the outcome of which would determine who would face off in the champion’s tilt the next day. Alayna watched on her breath caught in her throat as she wished for Arthur to draw either Griff or Ser Barristan for this round. Fate, however, was not on their side as he drew Prince Rhaegar’s name. Bowing her head, the lady from Highgarden sighed. This had not been what she’d been hoping for at all, what should’ve been the final tilt of the tournament was going to happen that day. Feeling someone’s gaze upon her, Alayna lifted her jade eyes to meet Arthur’s violet stare. The Sword of the Morning offered his lady an assuring smile as he touched the collar of his breast plate, upon closer inspection Alayna could see a puff of white cloth sticking out from underneath the armor near his neck. Smirking in return, she nodded, curtly in his direction before turning her attention to Griff’s tilt against Ser Barristan. Alayna knew better than to believe her friend would emerge victorious as the Kingsguard had previously unhorsed the Griffin at the Tourney held at Storm’s End. More of a jack-of-all trades than a master of none, Griff had toted himself. The gingerShow MoreRelatedHow To Write A Story Of The Story1068 Words   |  5 PagesGray- I managed to return with Zelda to the tower just in time to see Octavian slump a limp Gabriela onto his black horse roughly. His face looked grim as he looked at her, I use to love that stupid smile, its completely disgusting. He mounted his horse swiftly and rode off in silence while his men followed. Octavian for some odd reason held Gabriela close to him. I gritted my teeth in anger, We have to follow them girl, we have to save Gabriela, I told Zelda. She neighed in response toRead MoreHow To Write A Story Of The Story1491 Words   |  6 Pagesa burning fire, piercing into Falena’s. â€Å"How dare you hurt Silas!!† Immediately, Leo crept up behind Azura, hissing with a steel sword pointed to the nape of her neck. â€Å"Don’t lay another finger on my sister.† Confused, angered, and frustrated, Corrin couldn’t bear the commotion anymore. â€Å"Knock it off!! All of you!† Leo lowered his sword, and Azura let go of Falena to treat Silas. Even Xander and Reinhardt stopped their intense fight to turn to her. â€Å"How do you Ylisseans speak as though you knowRead MoreHow To Write A Story Of The Story1321 Words   |  6 Pagesthe bridge. Both my parents as well at the bottom of the river and gone to the sea. The next day I got up for breakfast and then it was lunch, the other boys wanting to bully me again. So the little princess has come out to play, I hope you know how to fight, or youre going to get beaten to a pulp, the older one said, his curly blond hair stuck up. Suddenly the young boy from earlier was in front of me, Leave her alone Dain. Let us have our fun and leave little kid, said Dain aiming toRead MoreHow To Write A Story Of The Story1005 Words   |  5 PagesThe way of the code 1005 words It was a chilly morning and all four packs were getting ready for the winter, everybody was helping. Skypaw on the other hand wanted to play instead of training for her exam. Leafpaw her best friend came up behind her, â€Å"Hi Skypaw!† said Leafpaw. â€Å"Hi Leafpaw,† Skypaw stopped eating and turned to her friend, â€Å"Sorry can’t talk I have to go to Mr. Grumps.† â€Å"Oh, ok see ya later.† â€Å"Skypaw!† Scarface was walking toward her, â€Å"Oh great, what do you want,† She said. SkypawRead MoreHow To Write A Story Of The Story1915 Words   |  8 Pageshalf darkness the night before its door had been mistaken for a cupboards. It was a little square room, and on its table, all nicely set out, was a joint of cold roast beef, with bread, butter, cheese, and a pie. Pie for breakfast! cried Peter; how perfectly ripping! It isnt pigeon-pie, said Mother; its only apple. Well, this is the supper we ought to have had last night. And there was a note from Mrs. Viney. Her son-in-law has broken his arm, and she had to get home early. Shes comingRead MoreHow To Write A Story Of The Narrative : A Story?1135 Words   |  5 Pagesin receiving a starter and helping you with your research is the least I can do. Itll just be like old times. But seriously, call me Midna.† He nodded. Barry shuffled his feet, looking down at his black tennis shoes. He was probably thinking about how we met Professor Rowan. I patted him gently on the back and his coat swished slightly. Although I had attempted to comfort him, this probably made him feel worse, as he began to look even more ashamed. â€Å"Lucas, bring out the pokà ©mon!† ProfessorRead MoreHow To Write A Story Of The Story Chapter 11076 Words   |  5 Pagesfor her liking. You guys sure took your time, I thought Id had to come get you myself, She said, sounding as pissed as she looked. Uh, sorry, we got sidetracked along the way by heartless. He chose his words carefully knowing how scary she could get when angry. How does it look from the inside? Not good. The place is packed with heartless, itll take forever to comb through them all. Were looking for a few Mythril crystals, right? Mythril should be easy to find, Yuffie said. I bet weRead MoreHow To Write A Story In The Story Of Chapter 11145 Words   |  5 Pages Before it seemed like they were traveling near fast enough to get airborne, the deck took on a serious tilt. The plane still shook, but in a totally different manner. Slowly, by degrees, the deck leveled out again. The platoon visibly relaxed, giving each other a thumbs up. Trask gave the aircrew ten minutes to accomplish what they needed to do, then unbuckled his restraint and stood up. By the time he neared the cockpit door, all eyes were on him, including that of a crew chief barringRead MoreHow To Write A Story Of A Novel1199 Words   |  5 Pagesare something of hell, and I am here to put a stop to it.† The other one takes off his mask and hood. He has brown hair and white scrap of food. â€Å"Take it. You’ll need it. Yell if you need me. Ill keep hunting. Remember this wasnt me. This is your story. Make sure youre the hero. I don’t matter.† he walks off with a whisper in the distance â€Å"Youre the protagonist† and then he vanished, in a puff of confusing logic. The ties come undone and everyone gets up, except for me I think I broke or at leastRead MoreHow To Write A Story Chapter 11905 Words   |  8 PagesJenna I â€Å"Wake up little sis!† Hannah shook me awake. â€Å"How many times do I have to tell you? Don’t call me that!† I hissed. â€Å"I don’t have training until 2:00. Can’t I sleep in?† â€Å"But we have to get ready for capture the flag!† Hannah whined. â€Å"That’s tonight Hannah! We can get ready later! I’m going back to bed!† I said as I crawled back under my blanket. â€Å"Alright Jenna, you asked for it.† Hannah ripped all the covers off my bunk and pulled me onto my feet

Personailty Disorders in the Workplace Free Essays

People with personality disorders characteristic tend to have chronic inflexible styles of perceiving themselves, and interacting with others varies. (Ward, 2004) Personality disorders are typically some of the most challenging mental disorders to treat, because they are part of an individual and their self-perception. Treatment according to Ward, (2004), most often focuses on increasing coping skills, and interpersonal relationship skills. We will write a custom essay sample on Personailty Disorders in the Workplace or any similar topic only for you Order Now This paper will discuss a few of these disorders, such as Antisocial Personality, Borderline Personality disorders, and Insomnia. I will attempt to describe the various disorders and how they affect employer/employees in the workplace. We will look at the symptom logy observed by co-workers and/or supervisors for those with the different disorders. I will provide similarities and difference in how supervisors or co-workers would intervene with people with these disorders. The end result will be to provide appropriate organizational intervention strategies for those living with these disorders. Antisocial Personality Disorders (APD) According to (Babiak, and Hare. 2006).Personality disorder behavior, is like a disease, is antiquity, and nothing about it changes. Antisocial personality disorder (APD) is one of the disorders describe in the Psychopath in the Workplace: A Cautionary Tale, written by Paul Babiak and Robert D. Hare. The authors describe how a common misconception is that antisocial disorder refers to people who have poor social skills. On the contrary, the opposite is often the case, instead, APD is characterized by a lack of conscience people with this disorder are prone to criminal behavior, believing that their victims are weak and deserving of being taken advantage of. Babiak, and Hare, 2006) Antisocial tend to lie and steal according to the authors. Often, they are careless with money and take action without thinking about consequences. They can sometimes become aggressive and are much more concerned with their own needs then the needs of others. â€Å"They may appear to be superior. † Candidates for business leadership position and many of them rise to the positions of power and influence in business community. † (p. 2) The authors express how a socially facile psychopath may expertly deceive the average person. Snakes in suits† is the term the authors used to describe an antisocial person. (p. 2)They give descriptive lucid, richly detailed guide for corporate business professionals who are interested in understanding how important and often unrecognized behavior syndrome is acted out in the workplace. They believe this knowledge and information they give in their book Snakes in Suits: When Psychopaths Go To Work is essential if â€Å"socially responsible and ethical individuals are to protect themselves and their organization against ruthless, fraudulent, manipulative behavior. (P. 2. ) It’s imperative that leaders and employees become aware and knowledgeable of this behavior if they are to protect themselves and their resources from exploitation. (Babiak, and Hare, 2006) These individual may appear impressive, because of their motivated ambitiousness, social charm, and self-confidence, yet closer observation of their behavior and inspection of their motives reveals that they posses qualities of ruthless exploitations deceitfulness, pathological lying, and a wiliness to use antisocial and even criminal behavior to achieve their goals. Babiak, and Hare, 2006) According to Babiak, Hare (2006) the symptoms that antisocial personality disorder display, and should be observed by leaders, and employees are as followed:  ·Disregard for the feelings of others  ·Impulsive and irresponsible decision-making  ·Lack of remorse for harm done to others  ·Lying, stealing, other criminal behavior  ·Disregard for the safety of self and others Borderline Personality Disorders Borderline personality disorders are described by Babiak, Hare,(2006), characterized by mood instability and poor self-image.This disorder, according to the authors was named because it was originally thought to be at â€Å"borderline† of psychosis. The disorder is relatively common, affecting 2% of adults. Women are more likely to suffer borderline than men. Nearly 20% of psychiatric hospitalizations are due to this disorder. (Babiak, and Hare 2006) People with this disorder are prone to having mood swings and or bouts of anger. Often taking anger out on themselves, causing pain and injury to their own body. They are suicidal, and think in black and white terms, which often form intense, conflict-ridden relationships.They are quick to anger when their expectations are not met. The symptoms that employers/employees may observe are: Self-injury or attempted suicide Strong feelings of anger, anxiety or depression that last for several hours Impulsive behavior Drugs or alcohol abuse Feelings of low self-worth Unstable relationships with friends, family, and boyfriends/ girlfriends and co-workers Treatment could involve therapy in which the patient learns to talk through his/her feelings rather than unleashing them in destructive and self-defeating ways.Medication may be helpful, and treatment of any alcohol or substance abuse issued should be required. Insomnia We have looked at Antisocial Personality Disorder (APD), and Borderline Personality Disorder (BPD). However, now I would like to prevent Insomnia, a disorder that is profound and many people suffer everyday because of it. According to authors of Handbook of Mental Health, Insomnia in the workplace is characterized by many different behaviors. People who suffer from insomnia call into work more because they are sick more.Insomnia can have a negative affects on the workplace, reducing the ability of affected employees to maintain adequate productivity and safety on the job, impairing their overall quality of life. (Thomas, and Hensen, 2002 p. 351) People who suffer from insomnia are slower to complete assignments and short attention spans. Some people even put themselves and co-workers into dangerous situation if they are driving or working heavy machinery. Treatments for insomnia is commonly bought at most grocery stores. Sleep aid like â€Å"SleepyTime† can be purchased easy to help sleep.However, using medication can cause addiction, and cover up what’s really the problem. Psychological treatment can aid in getting to the â€Å"root† of the problem. (Thomas, Henson, 2002 p. 358). Durand, Barlow, (2010), created a list of psychological treatments for insomnia, which are; cognitive, guided imagery relaxation, graduated extension, paradoxical intention, and progressive relaxation. (Durand and Barlow, 2010, p 332) Leaders and employees who need to recognize the symptoms and behavior that an Insomniac may display: Lateness Absent Sleeping on the jobPre occupied Unmotivated Bosses and co-workers who are aware of each other â€Å"normal’ work habits can observe and offer intervention, and resources that can help people with this disorder strive for effective treatment. (Thomas, Henson , 2002, p. 363). Supervisory Intervention When considering intervention, Employee Assistance Programs (EAP’s) maybe one of the more comprehensive means of addressing psychopath in the workplace. (Thomas, Hensen, 2004). Organizational leadership can play a tremendous role in the implementation of treatment modalities in the workplace.The members of the Leadership should make as many attempts as needed and possible to maintain and environment with minimal stressors. Leaders and organizations that have the holistic well-being of everyone involved, should implement healthy, well being programs, that are designed to improve productivity for everyone involved. Supervisors must observe, and realize the impact of unhealthy behavior to the organization, like cost, law suits, accidents, violence, and decrease of production and increase in expenses due to sickness / work compensation.Supervisors need to focus and observe behavior respectful approach the situation, without alienating or making the person feel as if gossip or singling out is not the goal. Leaders need to be empathic, and genuinely concern with ones well-being; excellent communication skills and being well informed coul d enhance the probability of the person with the disorder agree to intervention. EAP programs are designed to address a multitude of issues that plague the workplace. The programs and find alternative resolution, to help elevate stresses that prevent productivity.Furthermore, employees have an obligation to themselves, as well as their employers. Telling someone that a problem exists could save time, money, and mental illnesses. Observing a fellow employee who is having difficulties should be reported to supervisors, and not gossip about amongst fellow employees Subsequently, we all must become responsible for the healthy well-being of ourselves and find balance in our personal lives, in order to live stress free and well- rounded.References 1) Durand V. M, Barlow D. H. , (2010) Essential of Abnormal Psychology , Belmont, CA, Wadsworth, Census Learning 2) Hare, R. D, Newman, C. S. (2006) , Handbook of Pschopathy , New York Gulford Press 3) Illinois Institute for Addiction Recovery, (2005-2009), Proctor Hospital 4) Thomas, J. , Hensen, M. (2002), Handbook of Mental Health in the Workplace. Thousand Oak, CA: Sage Publication. 5) Ward, K. R. (2004), American Family Physicians, Leawood. How to cite Personailty Disorders in the Workplace, Papers

Protien Synthesis Essay Example For Students

Protien Synthesis Essay Proteins are some of the most essential compounds on the planet. They perform a variety of tasks ranging from muscle contraction to fighting diseases. Over 50% of the dry weight of organisms are made of proteins; this is because things like your nails and hair are made of proteins. Proteins are also components of biological membranes, and they help regulate the passage of molecules through the membranes. This is all very important to the body, but the most important function, by far, is their use as enzymes to speed up the reactions in the body. Proteins contain the elements carbon, oxygen, hydrogen, nitrogen, and sometimes sulfur. Theses are all arranged into amino acids. The monomers of proteins which are held together by peptide bonds. The process by which these all important protein molecules are made is a complicated one. It starts with the transcription of DNA into RNA. In this process the RNA uses the enzyme RNA polymerase, which shows the RNA where to start its transcription. As it moves along the strand of DNA it adds the complimentary nucleotides together, eventually the RNA polymerase will reach a termination signal and then the RNA will break off. This can be one of three different types of RNA; the first could be Messenger RNA, which contains the code for the order of the amino acids in a protein. It also carries this information from the DNA of a structural gene to ribosomes, where the protein is made. The second type is Transfer RNA; these carry amino acids to the mRNA at ribosomes and fit them in their proper place in the protein chain. The last type is Ribosomal RNA it is a major component of ribosomes and that is most of what we know about it. After the RNA is produced in the nucleus it is processed into mRNA by putting special caps and tails on the ends. The cap is used as a signal that will bind the mRNA to the ribosome and the tail is thought to extend the life of the mRNA by protecting it from the many mRNA digesting enzymes in the cytoplasm. Even after the cap and tail are placed onto the mRNA it is not yet ready, it needs the introns cut out. Introns are the useless sections of the DNA. After they are cut out what is left is a shorter, more mature mRNA. Then it heads off to the ribosome where the mRNA binds to the small ribosomal unit, then the initiation codon (AUG) pairs with the tRNA. This becomes the first amino acid in the peptide chain. Now the large ribosomal subunit binds to the small, which completes the complex. The P and A sites are the two places where translation takes place in a ribosome. At this time the initiation codon is at the P site and the codon for the second amino acids at the A. A tRNA with a complimentary anticodon binds to the second mRNA codon, at the A site. The amino acid carried by the tRNA will become the second amino acid in the chain. Then an enzyme joins the two amino acids together by a peptide bond. Then the AUG leaves and empties the P site which is taken up by the second codon and the A site is filled with the third codon. This is called translocation. When the beginning of the mRNA comes out of the ribosome another can be there to start transcribing it. These steps repeat until they hit a termination codon. After this, the peptide chain is not yet a protein. Most of the time the first methonine must be removed and also some of its neighbors. Chemical groups can also be changed around, while sulfur bridges must be formed between parts of the molecule or even two s eparate chains to make up the larger protein. .uccf914b34c5fad3f3aadf54e09356e53 , .uccf914b34c5fad3f3aadf54e09356e53 .postImageUrl , .uccf914b34c5fad3f3aadf54e09356e53 .centered-text-area { min-height: 80px; position: relative; } .uccf914b34c5fad3f3aadf54e09356e53 , .uccf914b34c5fad3f3aadf54e09356e53:hover , .uccf914b34c5fad3f3aadf54e09356e53:visited , .uccf914b34c5fad3f3aadf54e09356e53:active { border:0!important; } .uccf914b34c5fad3f3aadf54e09356e53 .clearfix:after { content: ""; display: table; clear: both; } .uccf914b34c5fad3f3aadf54e09356e53 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uccf914b34c5fad3f3aadf54e09356e53:active , .uccf914b34c5fad3f3aadf54e09356e53:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uccf914b34c5fad3f3aadf54e09356e53 .centered-text-area { width: 100%; position: relative ; } .uccf914b34c5fad3f3aadf54e09356e53 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uccf914b34c5fad3f3aadf54e09356e53 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uccf914b34c5fad3f3aadf54e09356e53 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uccf914b34c5fad3f3aadf54e09356e53:hover .ctaButton { background-color: #34495E!important; } .uccf914b34c5fad3f3aadf54e09356e53 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uccf914b34c5fad3f3aadf54e09356e53 .uccf914b34c5fad3f3aadf54e09356e53-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uccf914b34c5fad3f3aadf54e09356e53:after { content: ""; display: block; clear: both; } READ: Molecular Biotechnology In Life EssayBibliography:

Its All about Jazz Fusion free essay sample

Its All about Jazz Fusion BY Jackie Its All About Jazz Fusion Of the Jazz styles studied In this module, I prefer jazz-rock-fusion. I enjoy listening to this style of jazz because it creates a rock mood by its different melodies, complex rhythms, tones and harmonies. Jazz -fusion, melds rock rhythms and the use of electronic instruments with collective improvisation (Ferris). Jazz music in general is mostly improvised music, so its melody is an interesting element to its listeners. I feel that being a jazz musician has to be complicating.There are so many, extreme ranges In volume, rapid shifts In meter, tempo and mood, In Jazz-fusion (Ferns). Therefore. These musicians are creating art every time he or she plays. After listening to some of the jazz-fusion music clips, it is hard for me to tell that they are all apart of the same genre. This makes me prefer this style of jazz even more because listening to the same pieces of music sounds different even if the same musicians play it. We will write a custom essay sample on Its All about Jazz Fusion or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Whereas in popular music, the same melody is repeated constantly with little or no variations.Another reason why I prefer Jazz-fusion style Is because a lot of people cant listen to a type of music if there are no lyrics. I appreciate the listeners that can listen to instrumental music because not a lot of people can. I feel that most popular artists are usually singers because they are the ones who sing the melody, while the other instruments are Just heard in the background. Jazz-fusion music is not appreciated by a lot of listeners because they think its Just background music. I have a deferent outlook as a listener of the Jazz-fusion style.I know there are multiple melodies, rhythms, harmonies, and tones In this style of music, but I can still appreciate how It Is played. The aesthetic notes that are being played by the different instruments are the lyrics in my mind. You do not need words to be sung by a singer in a song for you to have your mood set by a genre of music. All music makes one feel a certain way when they listen to it depending on the tones, type of scales and melodies that are being played. An artist that I like to believe Is the face of Jazz-fusion styled music Is Miles Davis.I have listened to a lot of his songs from his On the Corner album and I find him to be one the greatest jazz-fusion artist. His improvisation talent amazes me. Some of the songs that Ive listened to from his On the Corner album, I found to have some peculiar timbre from some of the instruments. According to Americas Musical Landscape text, The album features an amazing array of instruments, including an Indian sitar, and a rock (funky) drumbeat (Ferris). His creativity of the jazz-fusion music made me look at this style of Jazz from a new perspective.I know that Jazz- rock-fusion Is not limited to Just some rock and rhythm and blues being thrown together to create music but it is a work of art that can be turned to funk like Miles Davis has shown which has inspired other musicians to do as well. I feel that jazz- rock-fusion is the style that is likely to have the most influence on future musicians. Every style of music is always evolving but I feel that jazz-fusion would have the largest impact on future musicians because a lot of the sounds are electronic like entities to evolve, as musicians explore new technology and world sounds (Ferris).Without technology, the music that is being played today would not be alive. Future musicians goals are to be popular. To achieve their goals, they have to be apart of the digital trend and use electronics to create the background in todays music. The electric sounds of a synthesizer, organ, guitars, drums, etc. Have all evolved from somewhere, someone, or something. Hence, why I feel that Jazz-rock-fusion is likely to have the most influence on future musicians. No other style of Jazz has the monuments to create contemporary music like Jazz-rock-fusion does.In conclusion, I prefer to listen to Jazz-rock fusion. Its melodies are beautiful and unpredictable. The improvisation that was used to create this amazing style of music is incredible. Miles Davis kept this style of music alive and that is why the instruments that are used in jazz-fusion are timeless. Music being made today uses instruments that have evolved from the Jazz-fusion style and this is why I feel it is appropriate to say that this style of music has the most influence on future musicians.

driving force; the road of adulthood

driving force; the road of adulthood The Driving Force: Road to AdulthoodI was excited rather than anything but nervous when about to drive for the first time, but that all changed as soon as I was about to get in the car. It was Sunday, the morning after I had just gotten my permit. Today was the day I was going to go driving for the first time. My parents and I had woken up extra early so there wouldn't be a lot of cars on the road. The sun had just woken up, the sky was a stunning light orange color and you could hear the birds singing. That day I woke up with exhilaration because I was eager to drive for the first time. The car I was going to drive was my mom's black colored Honda Accord. My Parents and I got in the car and my dad sat in the passenger seat while my mom sat in the back.custom car, shot at local car show/swap meetWhen I first sat in the car it felt a bit bizarre because I was not used to sitting in the driver's seat. In the car there were a lot of odd-looking buttons I had never used before. I felt li ke a pilot who had no idea what all the buttons in a plane meant, so my dad and I took a good fifteen minutes going through all the functions of the car and adjusting the seat and mirrors.Finally after all that commotion I put the keys in the car and started the car, and all of a sudden a wave of fear hit me like a whirling tornado. I got tensed all of a sudden. I was just excited to go drive a few seconds ago but as soon as I turned the car on I got tremendously nervous.

Exchange and markets Term Paper Example | Topics and Well Written Essays - 2500 words

Exchange and markets - Term Paper Example It is very difficult to maintain these macro-economic objectives and at times they are even in conflict of each other. (Sloman, 670) Exchange rates fluctuations are a major reason for balance of payment fluctuations. Before we understand the system of exchange rates we need to understand the method of balance of payments. Balance of payments means a record of all transactions made between one particular country and all other countries  during a  specified period of time (www.investopedia.com). BOP  compares the dollar difference of the amount of exports and imports, which includes all financial exports and imports. A negative balance of payments means that more money is flowing out of the country than coming in, and a positive BOP means that more money is coming into the country. Balance of Payment can be said as a huge accounts book for the country. It also acts as an indicator of political and economic stability. A positive BOP may mean that the country’s functioning i s going in a positive direction with foreign investment and funds coming in and limited resources in the form of cash going out. What are nominal exchange rates? Nominal exchange rate is simply the rate at which one currency is exchanged for other. This may mean for example it is quoted that one dollar is equal to 0.6 of a pound sterling. This may mean that the nominal exchange rate of a dollar to the pound is $1= 0.6 pound. Changes in the nominal exchange rates between two countries will have an effect on all the transaction prices of goods bought and sold between those two countries. This means that it is extremely important for these rates to be stables as these are bilateral rates (Bamford et al, 115). In a free market the exchange rate is determined by the market forces of demand and supply. This is quite similar to the determination of all other prices because where the supply and demand curves meet that is the market rate of the currency. For this lets consider the market pri ce of Euros against dollars. The demand for euro will be a downward sloping demand curve. This is because when the price of euro is high in terms of US dollar, then the euro zone goods and services are expensive to US customers. This means that they will have to may more dollars in exchange for euros. This will result in a low demand for euro zone goods and services in the US. Thus few pounds are demanded on the foreign exchange market. As the value of the euro falls against the dollar US customers are able to get more pounds thereby increasing the demand of pounds on the foreign exchange market (Bamford et al, 117). The supply curve of Euro is upward sloping. When the Euro is low against the Dollar, then US goods are expensive in the Euro Zone and as a result less Euros are supplied in the market to buy US goods. On the other hand if the value of the Euro rises then US goods will become cheaper allowing more people in the Euro zone to buy these goods and rising the supply of Euros. Where these demand and supply curves meet the market exchange rate of Euro against Dollar is determined as shorn in the diagram below. ( Diagram taken from Determination of Exchange Rates, http://media.wiley.com/product_data/excerpt/73/EHEP0006/EHEP000673-2.pdf). At all prices above the equilibrium exchange rate the Euros supplied will be greater than the Euros demanded and vice versa. Any changes in the supply or demand of a currency will result in a depreciation or appreciation of the

Health care Management Essay Example | Topics and Well Written Essays - 3000 words

Health care Management - Essay Example According to the study it is very important to evaluate whether the suggested strategies and action plans fall within the SMART category or not. It is one of the most common and efficient test for evaluating the feasibility and efficiency of any strategy or plan. In the current report, the strategies and outcomes are specific so that they pass every criteria of SMART test. The strategies identified after literature surveys are simple, easy to understand and very detailed, where a step by step approach is used for identification of the underlying issue to implementation of the appropriate solution.  From this paper it is clear that  there can be many definitions for healthcare. However, the characteristics differ with respect to its various stakeholders as well as its application in various perspectives. Health care can be described as the treatment, diagnosis as well as prevention of illness, disease, injury or other mental and physical impairments occurring in human beings. It i s practiced and offered by professionals and practitioners in optometry, medicine, pharmacy, nursing, allied health as well as other health care services.  Other important attributes which can be associated with quality healthcare are ensuring support and safety in the environment, reducing morbidity and mortality and overall improvement in the value of life as well as functional health condition of patients.... Health care can be described as the treatment, diagnosis as well as prevention of illness, disease, injury or other mental and physical impairments occurring in human beings. It is practiced and offered by professionals and practitioners in optometry, medicine, pharmacy, nursing, allied health as well as other health care services (Bacon, 2001). Other important attributes which can be associated with quality healthcare are ensuring support and safety in the environment, reducing morbidity and mortality and overall improvement in the value of life as well as functional heal th condition of patients (Senge and Kaeufer, 2001). Figure 1 Matrix for Healthcare (Source: Schofield, 2009). The above diagram very aptly represents healthcare management at its best. Few of the basic questions like, what and how, provide the health professionals with exact answers to their issues. In order to describe an appropriate and effective health care system, the entire process can be divided into three stages; structure, process and outcome. Structure involves features like, determining number and type of healthcare personnel, type and age of equipments as well as other facilities required for service delivery and organisational aspects such as, committee structures (Mullins, 2010). Characteristics like, safety and coverage, can also be related to structure. The next stage is process which includes activities involving receiving and providing care. It might include aspects of process indicators such as, continuity, timeliness as well as patient compliance. The third stage is outcome which includes the result of the structure and process.

Class and Gordon Ramsay's Kitchen Nightmares Essay

Class and Gordon Ramsay's Kitchen Nightmares - Essay Example Gordon Ramsay’s Ramsay’s Kitchen has already transcended beyond cooking and good taste. Gordon Ramsay’s success became a gauge and to a certain extent a barometer of the desirable values that society should emulate. Ramsay’s values for example such as hard work and neoliberal individualism was idealized that even his less than ideal characteristics became part of the acceptable culinary identity. As a show, Ramsay’s Kitchen has to provide entertainment value to its audience for the show to remain relevant but the manner it provides entertainment triggers extreme reactions due to Ramsay’s unorthodox and outrageous approach to entertain its audience. The jokes employed by the show may have served its purpose to elicit emotional response from its audience but it also creates class distinction as those who are not able to contend with the swagger of the jokes of Ramsay are often relegated to as low class. Even the structure of the show where apprentices are supposed to be students became a symbol of class distinction as they became subservient to the chef and therefore are subjected to classist derision affirming the power and superiority of Ramsay in culinary world not only in terms of culinary competence but also in employing power in the totem pole of chefs. This extends to language where power seems to provide license to the Ramsay show where swear words did not only become an expression of disgust but also an expression of superiority and power. Class differences also extended to gender as Ramsay’s Kitchen Nightmares represents the value of male dominated society as the show embodies the middle-class male dominated masculinity. But this may be necessary as most of its audience are composed of middle class where it derives not only its ratings but also its significance as its values are reflective of the middle

Ratio Analysis for Building Company

Ratio Analysis for Building Company Title: Ratio analysis for Bellway Company About Bellway plc The Bellway Group is one of the largest housebuilders in the U.K. It was established in 1946 by John T.Bells and his two sons[1].The Group’s operations are spread throughout the country. The key activities of the Group include: land acquisition, finance, planning, architecture, design, build management, marketing and customer service. Bellway builds low-cost homes and apartment blocks on disused or abandoned sites. Position and Strategy Bellway sells around 6,000 houses every year and has till date provided more than 100,000 homes. The houses are designed, built and marketed by local teams operating from regional offices. These offices are managed and staffed by local people. The company employs about 2,000 people with varying expertise. Corporate Social Responsibility The Group has adopted five principles in their day-to-day operations to minimise the environmental effects of the building process and create sustainable communities: â€Å"Protection of the environment Prudent use of natural resources Creating environments that have the potential to add to economic growth and employment opportunities Social considerations that recognise the needs for a changing and advancing population The creation of communities that will endure and where people will aspire to live† Source: Bellway p.l.c. Annual Report Accounts 2007 The Group reports on these five principles in its Annual Report. Performance Overview of Bellway Group The housing industry has been facing challenging market conditions since the last few months. However the Chairman of the Group has made the following statement in the Annual Report of the Group for the year ended 31 July 2007. â€Å"Bellway has, yet again, produced a very good set of results for the year ended 31 July. The Group continues to deliver organic growth in volumes and earnings despite the challenging market conditions experienced by the housing industry over the last twelve months.† The present paper attempts to examine the reality of the statement by doing a ratio analysis to assess the financial health of the Group based on its Annual Reports for the year ended 31 July 2007. Performance Overview The key highlights of performance in the year ended July 2007 over the previous year are given in the table[2] below: In the next section a detailed analysis of the financial performance and health of the Group has been examined on the basis of: Performance Ratios Working Capital Efficiency Ratios Investment Ratios Financial Status Ratios PERFORMANCE RATIOS Return on capital employed (ROCE) Profit before Tax and Interest Payable = x 100 Total Assets less Current Liabilities * This is taken as equal to operating profit plus interest income The ROCE of the Group is around 22% in the year ended 2007. Despite a 6.5% increase in the Profit before Tax and Interest Payable in 2007, the ROCE stands at the same figure as in 2006. This only indicates that the net assets have also increased in the same proportion as profits. However, there has been no improvement in the efficiency in employing theses net assets to generate profits. Moreover, ROCE for the Group is lower than five year average ROCE achieved by builders over UK which stands at 25–30%[3]. Thus, the efficiency in employing net assets to generate profits for the Group is lower than the Industry average. Asset turnover Sales Turnover = Total Assets less Current Liabilities The asset turnover ratio of 1.165 indicates that a sale of  £1.165 is generated from each  £ invested in assets by the Group. This ratio has increased by around 3.6% in 2007 over 2006 which is a good sign. The increase is primarily due to an increase in total assets and also a corresponding increase in the sales turnover. Net profit margin Profit before Tax and Interest Payable = x 100 Sales turnover *This is taken as equal to operating profit plus interest income Despite the increase in profit before interest and taxes and also sales turnover, there is a slight decline in the net profit margin from 19.5% in the year ended 2006 to 19.1% in the year ended 2007. The decline indicates that proportionate increase in cost of operations has been higher than the increase in sales. Thus, there has been a decline in the efficiency of sales to generate profits. Gross profit margin Gross Profit = x 100 Sales turnover There has been a decrease in the gross profit margin of the Group by 0.6% despite the increase in sales revenue. The decline in the gross profit margin has been due to a larger increase in cost of sales as compared to corresponding increase in sales. Sales revenue has increased by 9.2% over 2006. The corresponding increase in cost of sales has been 9.9%. The decline in the gross profit margin also explains to certain extent the decline in net profit margin. WORKING CAPITAL EFFICIENCY RATIOS Inventories (or stock) turnover Stocks and Work in Progress = x 365 Purchases (or Cost of Sales) The housebuilding industry by its very nature has slow moving stock / inventory. In 2007, as compared to 2006, there has been a decline in the number of days the stock takes to be converted into sales. The stock is getting converted into sales in 538.65 days in 2007 as compared to 552.16 days. This is an improvement of around 2.4% over 2006. Trade receivables (or trade debtors) turnover Trade Debtors = x 365 Sales Turnover * All sales are assumed to be on credit Though it takes less than 1 week to collect receivables, the increase in the time taken to receive payments from customers must be examined carefully before it gets out of hands. An increasing ratio also indicates that the company is taking more time for collecting its payments. Thus, each  £1 of its sales revenue stays tied up in trade receivables for a longer period. Trade payables (or trade creditors) turnover Trade Creditors = x 365 Cost of Sales ** All purchases are assumed to be on credit There has been a decline in the average settlement period for trade creditors by almost 17%. This is not a good sign as trade credit is a type of free finance available to a company. A declining ratio indicates that suppliers in the year ended 2007 gave a lower credit period to the Group as compared to the previous year. This becomes a bigger cause of concern as the Stock Turnover ratio for the Group stands at a high figure. It may also have adverse implications for the Group’s liquidity position. INVESTMENT RATIOS Earnings per share (EPS) Profit before Ordinary Dividend = No. of Ordinary Shares in issue EPS reflects upon share performance. Thus EPS trend of the Group highlights the investment potential of its shares. It also highlights the possibility that the company will pay a dividend[8]. There has been a 6.2% growth in the diluted EPS of the Group in the year ended 2007 as compared to 2006. This indicates that the potential of the shares of the Group is growing. This increase in EPS is primarily due to an increase in the profits with no corresponding increase in tax rates. Price earnings ratio(PE) Market Value per Share = Earning per share In general, if the PE ratio of a company is high it implies that investors are optimistic about the company’s future and are expectinghigher earningsgrowthin the future compared to companies with alower PE. However, the ratio can only be interpreted appropriately when compared to historical PE ratio or industry benchmarks. Group’s historical PE ratio The PE ratio for the Group has been constant over the previous two years. The ratio needs to be examined in light of the deteriorating industry scenario over the last two months. The PE ratio calculated above may not hold true today and would have declined substantially. This is because housebuilding is a cyclical business where earnings fall exponentially as sales prices decline. Recent times have seen a substantial decline in sale prices. If the PE is calculated at the share price of 713.5p[9] as on 25 April 2008, assuming earnings to be constant at 31 July 2007 level, it will be only 4.9. Thus, actual PE will be lower. Industry average The following diagram[10] highlights the PE ratios of 8 leading housebuilders in UK as on 21 July 2007. The diagram clearly indicates that Bellway is towards the lower end of the selected companies in the industry UK with regard to its PE ratio Dividend yield Latest Annual Dividends = x 100 Current market share price The dividend yield at the current price as on 25 April 2008 = (43.125 / 713.5) % = 6% However, the market price of shares for the Group is much lower than it was a year ago. Historically, the dividend yield has been as indicated in the table below: Dividend cover Profit on ordinary activities after taxation = Ordinary Dividend The dividend cover has fallen despite the fact that the profits have increased. A declining trend makes dividend less secure. However it is not a cause of concern for the Group as the dividend cover is much better than many other companies in the industry. For example, housebuilder Persimmon has cover of 2.69[11]. Thus, if the Group has a cover of more than 3, it could maintain its payout more than thrice over. Return on equity (ROE) Profit on ordinary activities after taxation = x 100 Equity shareholders’ funds The Group shows a decline in this ratio in 2007 over 2006. The decline may be primarily due to increase in equity shareholders’ funds. FINANCIAL STATUS RATIOS Working capital ratio (WCR) Current Assets = Current liabilities The accepted norm for the WCR ratio is that current assets should be double the current liabilities. However, the norm varies with industry. In the case of the Group the ratio has declined but it is higher than the accepted norm. However, a closer analysis indicates that the Group faces a liquidity crisis. A close examination of the current assets indicates that inventories constitute more than 95% of the current assets. This, added to a high stock turnover ratio, will not let the Group meet its current obligations. A clearer picture of the liquidity is provided by the Quick Asset ratio. Quick assets ratio (QAR) Current Assets Stocks = Current liabilities The norm for this ratio is 1: 1. However, it again varies from business to business. The ratio is far below the norm. In other words, the Group has no way of covering up its current obligations. This is a cause of concern and can lead to survival problems also if the condition persists. Gearing Long-term Debt + Preference Shares = Total Assets less Current Liabilities *These include preference shares of  £20,000,000 in both the years The gearing or dependence on debt has decreased by about 7% for the Group. Thus, there has been a decline in the Group’s risk as lesser amount is committed for periodic interest and repayment commitments. This is especially welcome in the time of deteriorating housing market conditions. Interest cover Profit before Tax and Interest Payable = Interest payable Despite the decline in gearing, the Group’s interest cover for the year ended 31 July 2007 also shows a slight decline. The decrease in interest cover from last year is due to a higher increase in net interest payable than increase in profit before tax and interest. Conclusion: To conclude it can be said that Bellway has performed well in the year ended July 2007 over 2006 in terms of profitability as well as increased sales. However, it faces a major short-term liquidity crisis. This is a cause of concern as the UKs housebuilding industry, in general, is expected to be facing more difficult times ahead due to credit crunch and declining consumer demand. References: Atrill Peter McLaney Eddie, Financial Accounting for Decision Makers, 5th ed. 2008 , FT Prentice Hall Barker Review Interim Report, The Housebuilding Industry, accessed from http://www.hm-treasury.gov.uk/media/2/9/barkerreview_interim_chapters4to6.pdf Bellway p.l.c. Annual Report Accounts 2007 Elliott B. and J. Elliott, Financial Accounting and Reporting, 11th ed. 2007, FT Prentice Hall HIFIC Barnard Report, Future Trends in Timber Construction and Implications for HIE Region, accessed from www.forestryscotland.com/pages/download2.asp?file=attachments/HIFIC_Forres%2007_Barnard.pdf Steed, Alison, Five ‘safe’ shares for hard times, The Sunday Times 20 April, 2008 Team Limited, The Cartel- Like Industry, accessed from http://www.teamlimited.co.uk/Assets/pdf/Building-Barriers.pdf Yahoo finance, accessed from http://finance.yahoo.com/q/pr?s=BWY.L Hemscott website accessed from www.hemscott.com Brief: 209439Page 1 of 13 [1] Source: http://finance.yahoo.com/q/pr?s=BWY.L [2] Source: Bellway p.l.c. Annual Report Accounts 2007 [3] HIFIC Barnard Report, Future Trends in Timber Construction and Implications for HIE Region, accessed from www.forestryscotland.com/pages/download2.asp?file=attachments/HIFIC_Forres 07_Barnard.pdf [4] Ideally average stock and work in progress figures should be taken for calculating the ratio as they give more accurate ratios as average inventory accounts for any seasonality effects on the ratio. However, in the case of house building industry seasonality effect is not there. Moreover due to non-availability of 2005 figures, end of the year figures are used. . [5] Ideally average trade debtors figures should be taken for calculating the ratio as they give more accurate ratios. However, due to non-availability of 2005 figures, end of the year figures are used.. Trade receivables do not include other receivables not arising from sales (Refer Note 13 of Bellway Annual Report pp 68) [6] Ideally average trade creditors’ figures should be taken for calculating the ratio as they give more accurate ratios. However, due to non-availability of 2005 figures, end of the year figures are used. Trade payables do not include other payables not arising from purchases (Refer Note 15 of Bellway Annual Report pp 69) [7] Diluted EPS is based on the total outstanding shares after all Options and awards have been exercised. [8] EPS only indicates the possibility of a dividend. However, dividend decision is a corporate decision and there is no rule of thumb regarding its size and frequency. [9] http://finance.yahoo.com/q?s=BWY.L [10] Based on PE ratios published on 21 July 2007 by www.hemscott.com [11] Steed, Alison, The Sunday Times, 20 April 2008

The United States Coast Guard and National Defense Essay -- Missions o

The Coast Guard (CG) is the nation’s smallest armed service and most misunderstood armed service. Most Americans know the Coast Guard is the nation’s premiere lifesaving service. Some may even know that the Coast Guard is the nation’s oldest continuing sea going service. While the Coast Guard falls under the UCMJ just like the other four branches, and often works side by side with them especially the Navy; The Coast Guard is usually trained for a very different mission than their DOD counterparts in times of peace. This paper will shed light on the Coast Guard’s accomplishments and its sacrifices in its National Defense mission. The legal basis for the Coast Guard to operate as a military force is Title 14 of the United States Code, which states: "The Coast Guard as established January 28, 1915, shall be a military service and a branch of the armed forces of the United States at all times." Upon the declaration of war or when the President directs, the Coast Guard operates under the authority of the Department of the Navy.† The Coast Guard can trace its beginnings back August 4th 1790. On this date president George Washington, at the urging of Secretary of the Treasury Alexander Hamilton, ordered the building of ten ships. Those ten ships would be called the Revenue Cutter Service (RCS). The purpose of these ships was to enforce tariff regulations and bolster the coffers of the newly formed United States. It is the nation’s oldest continuing sea going service. These ships would be used to â€Å"cut off† smuggling in and out of the U.S. The term â€Å"cutter† is still used tod ay to describe any Coast Guard vessel 65’ or longer. The RCS was first pressed into service during the undeclared Quasi War with France in 1798-99. In 17... ...less and when it is called upon to fight it will transform from a law enforcement and humanitarian service to a fighting force to be reckoned with. Works Cited Cutler, Thomas J. Brown water, black berets: Coastal and riverine warfare in Vietnam. Naval Institute Press, 2000 Demographics of Active Duty U.S. Military http://www.statisticbrain.com/demographics-of-active-duty-u-s- military Kroll, C. Douglas. A Coast Guardsman’s History of the U.S. Coast Guard. Annapolis, MD: Naval Institute Press 2010 Lagan, Christopher http://coastguard.dodlive.mil/2010/06/remembering-uscgc-escanaba-wpg-77/ Puller, Lewis B. Fortunate Son: The Autobiography of Lewis B. Puller, Jr. Grove Press, 2000 U.S. Army Center of Military History http://www.history.army.mil/moh/wwII-m-s.html#MUNRO U.S. Coast Guard’s Historian’s Office http://www.uscg.mil/history

Gucci Brief

GUCCI GROUP N. V. (A) [pic] BUSINESS BRIEF Gucci is one of the most glittering names in the luxury world. The trademark of red-and-green striped webbing & GG logo became known worldwide. Gucci have $3 billion in hand to expand their business. By keeping in view this case study I suggest that Gucci should move towards multi-branding. Because Desole was confident that Gucci’s creative team would be able to recreate its magic at YSL. And the future of Gucci really lies with multi-brand groups. Gucci faced the challenges from LVMH. LVMH considered adding Gucci to his stable of brands but balked at the asking price of $350 million. So, Gucci is not secure if Gucci not acquire the multi-brands than, any other company may acquire it. Gucci retained deep roots in Italy, and it was a remarkably international company, even before becoming a multi-brand group. Gucci’s core customer was a wealthy, somewhat conservative & older woman. These customers are fashion & style oriented customers. Style oriented customers are more brand loyal than fashion-concious customers. When Gucci start multi-branding these customers are ready to buy these products with the brand of GUCCI. Gucci acquired Sanofi Beaute, it split into two companies YSL ready-to-wear and accessories, & YSL Beaute which managed the fragrance & cosmetics brands. The Sanofi Beaute transactions transformed Gucci into a multi-brand group with $3 billion in cash. It shows that multi-branding is profitable for Gucci. Because when Gucci provide the shoes and cosmetics with their own brand after acquiring the already existing powerful brands of these products. Gucci’s customers are more willing to buy these products. The future of Gucci is secure with the multi-brand group. It increases the profitability and market share of Gucci.

How to Handle College Long Distance Relationships

How to Handle College Long Distance Relationships You may have left your girlfriend or boyfriend back in your hometown while you went off to school. You both may have left your hometown to attend school in completely different parts of the country. You may even attend the same school, but one of you is studying abroad this semester. Whatever the situation, maintaining a long-distance relationship while in school can be quite a challenge. There are, however, some things you can do to make the experience a little easier for both of you (and your hearts!). Use Technology to Your Advantage There are countless ways to use technology to keep in touch with someone, which you were no doubt using before you arrived on campus. Text messaging, IM-ing, sending cell phone pictures, talking on the phone, sending emails, and using your videocam are only some of the ways you can help stay (and feel!) connected to your far-away partner. Make times with each other to meet up online, and view it like a date. Dont be late, dont forget, and try not to cancel. Try to Send Old-Fashioned Mail As simple as it may seem, getting a card, gift, or care package in the mail always brightens someones day. For partners who are separated by long distances, these little gestures and mementos can provide a physical connection of sorts. And besides, who doesnt like getting a cute card or cookies in the mail?! Make Sure to Visit It may be hard financially, logistically but visiting a partner who is away at school can be really important to maintaining your relationship. You can meet his or her new friends, see where he or she lives, take a tour of the campus, and just get a general feel for your partners new life. Plus, when you both are back at your regular places, you can picture more about your partners life when youre talking on the phone or chatting over the internet. Despite the distance, visiting also demonstrates your interest and commitment to your partner (and might be a great Spring Break idea). Pay Attention to the Details You may not want to spend the limited time you have with your partner talking about the details of your life, but these are often the most important things. Hearing about your weird Biology lab partner, the English professor you love, and how you cant get enough of the dining hall waffles are the things that make you you. Your partner will want to hear all about the details of your new life. So settle in for a long conversation about the things that seem most ridiculous, but that may just end up being the things that keep you together during your time away at school.

More Security Against the Rising Risk of Bioterrorism essays

More Security Against the Rising Risk of Bioterrorism essays One mans terrorist is another mans freedom fighter (Egendorf 12-13). These people, be them terrorist or freedom fighters, have, for many years, killed innocent men, women, and children for no reason. In recent years, biological weapons have taken terrorism to a whole new level. Not only can terrorists accomplish their deeds with even more stealth, but they can also kill thousands and even millions cheaply and painfully. Bioterrorism has been called a disease of modern society, a condition of life, an art, an unsurpassed weapon of psychological warfare, and an antithesis of democracy and the democratic spirit (Hyde Terrorists have relatively easy access to a range of sophisticated, off the shelf weapons technology that can be readily adapted to their operational needs (Hoffman). In September 1984, a non-state sponsored terrorist cult called the Rajneeshee from Oregon intentionally contaminated many salad bars in restaurants with salmonella bacteria. The incident resulted in 751 cases of enteritis, inflammation of the intestine (especially the small intestine), usually characterized by diarrhea, and 45 hospitalizations. This occurred just from a weak bacteria like salmonella. The threat of bioterrorism then died down for over a decade. Then in 1995, the radical Aum Shinrikyo cult of Japan attacked the subways of Japan by releasing a sarin gas that killed twelve and left thousands debilitated. This cult not only tried this, they had allegedly launched three unsuccessful biological attacks in Japan using Anthrax and botulin toxin, sendi...

Difference between Data and Information as It Applies to Freeway Ford Essay - 4

Difference between Data and Information as It Applies to Freeway Ford - Essay Example The success of a managerial decision depends on the correct interpretation of data collected. Data has no value at all if it is not transformed to meaningful information. In this case Freeway Ford knows the purchase date and owner of every car it sells. In other words Freeway Ford has the data about the exact date and the actual purchaser of every car it sells. But they never tried to convert these data in to useful information. Normally people will go for new cars within a period of 3 to 4 years. Freeway Ford could have easily prepared a database with respect to the cars they sold based on the date. From this database they can contact their customers regularly at least once in 3 months or 6 months period to know about the functioning of their car and also about their future purchasing plans. Service is one of the core elements of every purchasing decision. Regular follow ups always attract customers and they will consider Freeway Ford once again when they think about purchasing a ne w car or exchanging their used car, if they receive proper service from Freeway Ford. A used car buyer will always be interested in knowing the previous history of the car for known problems and also any accidents it suffered previously. Freeway Ford has all these data, but they fail to convert them into information. Each vehicle has an identification number (VIN) and the insurance companies sending the repair and claim details every month and Freeway Ford could have easily created a database for each car based on the repair and claim details which will be useful to the customers. Freeway Ford can create a website which explains everything to the customers with respect to their used car selling activities. Each vehicle details must be provided in the website so that a buyer can access all the relevant information regarding the vehicle he was interested in, even if he is not at the Freeway Ford location using internet technologies. Even a laptop is enough for Freeway Ford to convince the purchasers regarding the previous history of their cars.  

Political World Leaders of World War II Research Paper

Political World Leaders of World War II - Research Paper Example The paper tells that both leaders have left significant different memories, one of which is the unforgettable holocaust initiated by Fuhrer Adolf Hitler and a successful giant leap of economic redemption of Singapore from a Third World country to become another Asian Tiger country within the three decades of Lee Kuan Yew’s rule. Each leader delivered significant changes that they now deserve to be called great icons in the history of world leaders. Adolf Hitler who was the reason for the outbreak of World War II and Lee Kuan Yew who transformed Singapore from a Third World country to another Asian Tiger country, have been chosen and juxtaposed to learn the similarities and contrasts of their qualities and styles as leaders as well as how their reigns brought impact to the world.   Credited to Hitler’s achievements were as follows: â€Å"awarded the Iron Cross, First Class in December 1914†; â€Å"annexation of Austria and Sudetenland†; wrote the book â⠂¬ËœMein Kampf’ where it was an anti-Semitic, anti-Communist diatribe outlining his strategy for remaking Germany and becoming a conquering power throughout Europe†. â€Å"By 1938 Hitler had made Germany the most powerful and feared country in Europe (and perhaps in the world)†. â€Å"Majority of the German people supported him because they saw during his early leadership to his credit how unemployment virtually disappeared, the rising prosperity of the masses, the new social institutions and the increase of German prestige in the 1930’s.’s. All these achievements of Hitler were unparalleled in the histories of other modern totalitarian dictatorship† (Hitler, A. 2011). On the other hand, achievements credited to Yew include: redemption of Singapore from a Third World Country to become an Asian Tiger country now aligned with other rich Asian countries like Japan, Hongkong, and Taiwan. Singapore is now an envy of many neighboring Asian countrie s. Of Lee Kuan Yew’s outstanding achievements in redeeming Singapore, eradication of corruption was best recognized and envied by many ASEAN nations because ‘Corruption’ has alwaysbeen considered a systemic problem commonly found and associated with Third World nations (underdeveloped countries) including most Asian countries. Other Yew’s achievements include the substantial â€Å"increase in the living standards (Loh,K. 2011)† in this country: â€Å"As Prime Minister, Lee Kuan Yew presided over an exponential increase in Singapore's Gross Domestic Product (GDP) from US$704 million in 1960 to US$38 billion in 1990. This figure currently stands at US$222 billion, or over 300 times its level in 1960. Adjusting for cost of living differences, Singapore's GDP per capita was ranked 3rd

British Petroleum (BP) and its corporate Image Term Paper

British Petroleum (BP) and its corporate Image - Term Paper Example Every company needs a market and a public where to sell its products. This would only be possible if the company is known to the public, and they have a picture in their minds regarding it. This picture has to be positive; otherwise it could cost the company. A positive image increases a company’s credibility. This image is somewhat build through advertising, where the company portrays itself. Such advertising is not sales-oriented, but takes the help of the public relations department to promote a better reputation and name-awareness of the company. Corporate advertising uses strategies to build a sense of buoyancy and fascination among the consumers’ as well as the others in the industry. The whole company is advertised and branded, not just the products and services. Corporate image is an amalgamated psychological image, which continues to change, according to the firm’s products, strategies, media coverage and other events. The corporate image is a public opi nion of the company, and does not necessarily echo the company’s actual image, size or position. Corporate image is flexible and can change unexpectedly. It could go from best to worst, in hours, because of any scandal or any news, even fake, that found its way into the media, and that highlights a negative aspect of the firm. For example, in the 1990s The Food Lion supermarket faced a scandal that accused the store of unhygienic practices, which was a fraud; but the store was forced to withdraw from the  Houston,  Oklahoma,  Louisiana, and  Dallas/Fort Worth Metroplex  markets, which it had recently entered, because of bad publicity. Or it could go from worst to good overnight, by a feature printed in the Wall Street Journal, or any other newspaper; written by a reporter who was impressed by your services. It is very unpredictable. Companies use advertising techniques to improve their depiction. Brands represent a philosophy; for example The Apple Computer Company has survived a lot of ups and downs, regarding its corporate image. Apple appealed to those computer users who were innovative and creative, who wanted to see themselves as unique and free-spirited people. Apple also faced complains and criticism for its iPhone 4, where there was a connectivity problem. Apple refused to accept that it was a technical error, instead asked the consumers that iPhones have to be held differently. Nowadays, the public relations departments are also involved in positive corporate image building. CORPORATE IMAGE AFFECTS BUSINESS SALES Corporate image helps consumers remember your company. How will people buy your products or services if they are not even aware that your company exists. According to the Gallup Poll, companies today are only 16% responsible, as compared to the 70% in 1968 (Argenti 5). In business, what matters most is what the public thinks and beliefs; and the public trust is what must be upheld and should not be broken. (Argenti 11) The pu blic trust in global companies is going in negative numbers. The statistics have been calculated by subtracting the percentage of distrust from the percentage of trust, expressed by the public during surveys. This shows that the public no longer trust the global companies, to upheld their rights and cater to their needs. (Argenti 15) Companies having good standing are more likely to achieve and maintain their status and public trust in

Overview of the organization of Wal-Mart Essay Example for Free

Overview of the organization of Wal-Mart Essay Today, one of the most common places known to everyone (Except Paris Hilton) is Wal-Mart. Last year, Wal-Mart had revenues of $191 billion and has 1,283,000 employees, as of 2002. Wal-Mart is the largest retail store in the United States, and is larger than any other retail chain in the world. Currently Wal-Mart operates over 4,150 retail facilities globally. According to the Fortune 500 index of the wealthiest and most powerful corporations in the world, Wal-Mart holds the number one spot, ranked by its total sales. The company is ranked as the second most admired company in the world by Fortune (www.fortune.com). With all these numbers, you would think they had a long drawn out plan with goals as long as their success, but when Sam Walton created Wal-Mart in 1962, he declared that three policy goals would define his business: respect for the individual, service to customers, and striving for excellence (www.walmart.com). Three very short, but successful goals, which have been working since. As I researched goals and planning, Wal-Marts goals are not the standard goals that I found. In the textbook there is information concerning characteristics of goals. Characteristics of Well-Designed Goals: 1) Written in terms of outcomes rather than actions. 2) Measurable and quantifiable. 3) Clear as to a time frame. 4) Challenging yet attainable. 5) Written down. 6) Communicated to all necessary organizational members. Management (Page 166 Para. 1) As we redirect to Wal-Marts goals, we can see that they would not be defined as well designed. Not many of the six characteristics would fit Sam Waltons goals. 1) Respect for the individual This could not be considered for outcomes rather than actions nor is it measurable and quantifiable. It contains no time frame and I hardly consider respect as a challenge. However the goals were written and have been communicated to all employees. When it comes to the respect from Wal-Mart stores many individuals feel Sam Walton has lost his sight. I researched what others had to say about the goals. Everyone says the store really got bad after Sam died, one individual explains. http://members.aol.com/walmopboy/abuse/strl.htm (Look Before You Leap) The site contains articles customers and employees have posted about the treatment they have received at various Wal-Mart stores. 2) Service to customers Once again this fits only the last two characteristics explained. It is written and has been communicated. 3) Striving for excellence This, compared to the other two fits the characteristics best. It could be considered for outcomes rather than action, and could be considered challenging. It is not measurable and quantifiable, nor clear as to a time frame. However, it is once again written down and communicated to the employees. When I researched how well these goals were communicated to the employees, I found that they are printed on the hiring paperwork. Once the paperwork is complete the employees do not see or receive the goals. Therefore, I do not feel the goals are communicated effectively among the employees and organization. In order for the goals to be achieved, I feel the employees must be aware of Sam Waltons sight. I believe the first step to achieve these goals effectively would be to instill them within the employees. They should be explained clearly and constantly. They should also be printed, in clear sight. This would help to  remind employees and show customers their attitudes. I also feel that the goals should have a clear time frame and measurable. For example: In one year, cut complaints to less than 20 per store. There should be some way to ensure the goals are being reached. By setting time frames and a measurable form the store can see how well or terrible they are doing. Resources: 1) Wal-Mart Homepage http://www.walmart.com/ [Accessed 18 July 2004] 2) Fortune http://www.fortune.com/fortune/ [Accessed 18 July 2004] 3) Wal-Mart Horror Stories Archives http://members.aol.com/walmopboy/abuse/strl.htm [Accessed 19 July 2004] 4) Robbins, Coulter (2005) Management Eighth Edition Upper Saddle River, NJ: Pearson Custom Publishing

The Trial of Sacco and Vanzetti :: Nicola Sacco Bartolomeo Vanzetti

The Trial of Sacco and Vanzetti Nicola Sacco and Bartolomeo Vanzetti -- were they guilty or just victims of circumstance? You decide. This case was one of the most controversial court cases in America's history and soon you will know why. Sacco and Vanzetti were Italian immigrants who emigrated to America in 1908. At the time, Sacco was seventeen, and Vanzetti was 20. In April 1920, Sacco was working in a shoe factory, and Vanzetti was selling fish on the streets. Of the two immigrants, only Sacco had a family in the United States. His wife, Rosina, was expecting her second child. Their first son, Dante, was two years old. Both men were aliens, non-citizens, but Vanzetti had begun the process of citizenship. However, he did not speak English. Sacco and Vanzetti were accused of murdering the paymaster and a guard at the Slater and Morrill shoe factory in South Braintree, Massachusetts, on April 15, 1920. They were also accused of taking two payroll boxes which contained $15,776.51. Sacco and Vanzetti were arrested on May 5, 1920, when they went with two other men, Orciani and Boda, to pick up Boda's car from a garage. The car was not ready, so they left the garage and hopped a street car. The police stopped the street car and arrested them. Orciani was arrested the next day, but let go when his alibi checked out. Sacco was only charged with the Braintree murders. Vanzetti, however, was charged with both the Braintree murders, and another robbery, the Bridgewater crime. They were indicted on September 14, 1920, and put on trial on May 31, 1921. Their trial lasted almost seven weeks, and on July 14, 1921, Nicola Sacco and Bartolomeo Vanzetti were found guilty of murder in the first degree. They would be executed for this crime. During the trial, there were many conflicting facts. For example, a hat found at the scene of the crime was assumed to be Sacco's. However, when Sacco tried it on, it did not fit his head. Sacco told the court he wore a size 7 1/8, and this hat was size 6 7/8. How could that have been Sacco's hat if it wasn't even his size? Sacco was also asked why he was carrying a gun on May 5. He replied, "My wife cleaned the house because we are to go Saturday to New York to get the boat to Italy. She found the pistol then.

Culture- IBM v. Trilogy :: miscellaneous

Culture- IBM v. Trilogy Whenever two or more people come together with a shared purpose, they form a culture with its own written and unwritten rules for behavior. Our families, workplaces and communities all have cultures. These cultures have a tremendous, though rarely recognized, impact upon our behavior as individuals, and as groups. Each cultural environment provides a somewhat unique set of standards to which we must adapt. Our behavioral patterns change dramatically from cultural context to cultural context. For example, on the job we are expected to behave in accordance with certain social standards. Expectations about behaviors at work usually differ from what is expected of us in our kitchens and in our bedrooms. We may not choose to behave in accordance with our cultures, but if we choose not to go along, we must be prepared for ongoing consequences. When we select goals for ourselves that violate the culture, we must either change the culture or endure a never-ending struggle. I'd like to illustrate the seeming similarities, and the actual differences, between the cultures of two organizations- Trilogy and IBM. This comparison is unique in that it points out the major similarities between two very different organizations. IBM with its 200,000+ employees is a virtual giant compared to Trilogy with just under 1,000 employees. How can these two cultures be so strikingly similar? Current industry recruiting trends follow what's desirable to college graduates! We're fast approaching the millenium, and the new buzz-words are PEOPLE, PEOPLE, PEOPLE!!! But, while many companies boast to potential hires of freedom and friendship, many of those same companies fall short of following through with their promises. Realistically, there are limitations that come with having over 200,000 employees. Likewise, there are limitations with having only 1,000 employees. How do these two companies stack up in comparison? So, what are the desired job traits that college graduates are looking for? To name a few:  · Personal and Professional Growth Opportunities  · Flexible hours and freedom  · Likable teammates Personal and Professional Growth Opportunities It's not surprising that today's companies place emphasis on employee 'growth'. As recent graduates, new hires are accustomed to a constant stream of new knowledge and skills. Obviously this learning has led to great success, so why stop there? Recent graduates are well aware of the importance of marketability. To ensure a secure career outlook, continued training and experience are a must.

Psychology Notes

Notes Definition of psychology: Psychology: the science of behavior and mental processes Science: approach to knowledge based on systematic observation Behavior: directly observable and measurable human actions Mental processes: private psychological activities that include thinking, perceiving, and feeling Theories: tentative explanation of facts and relationship in sciences 4 goals of psychology: 1 . Describe: the information gathered through specific research helps psychologists describe psychological phenomena more accurately and completely. Predict: psychologists are able to predict future behavior. 3. Understand: behavior and mental processes when we can explain why they happen. 4. Influence: psychologists hope to go beyond description, understanding, and prediction to Influence behavior in beneficial ways. Introspection: the process of looking inward at one's own consciousness Structuralism: the 19th century school of psychology that sought to determine the structure of the mi nd through controlled introspection.Gestalt psychology: the school of thought based on the belief that human unconsciousness cannot be broken down into Its elements Gestalt: an organized or unified whole Phi phenomenon: the perceptions of apparent movement between two stationary stimuli J. Henry Olsson: is the best known for his studies of the sensations of heat and cold. He discovered that we feel cold when one kind of nerve ending in the skin is stimulated, and we feel warm feel intense heat only when both the warmth and cold receptors in the skin are stimulated at the same time.Functionalism: the 19th century school of psychology that emphasized the useful functions of consciousness Cognition: mental processes of perceiving, beveling, talking, remembering, knowing, deciding, and so on. Cognitive processes, such as perception, memory, and thinking Hermann Banishes: he memorized lists of information and measured his memory for them after different intervals of time.He invented an e ntirely new set of meaningless items for his experiment called nonsense syllables such as KEBAB and MUG. Mary Whiten Calking: was a prominent teacher and researcher who was a leader in research on memory. She developed a method to study memory that differed from Banishes. She also pioneered the scientific study of dreams. Alfred Bines (Psychometrics): the useful functions of conscious mental processes in a very different but very practical direction. He developed a way to measure intelligence.Psychometrics: the perspective in psychology founded by Bines that focuses on the measurement of mental functions Behaviorism: the school of psychology that emphasizes the process of learning and the measurement of overt behavior Social learning theory: the viewpoint that the most important aspects of our behavior re learned from other persons in society?family, friends, and culture Unconscious mind: all mental activity of which we are unaware Motives: internal states or conditions that activat e behavior and give it direction Psychoanalysis: the technique of helping persons with emotional problems based on Sigmund Fraud's theory of the unconscious mind Humanistic psychology: the psychological view that human beings possess an innate tendency to improve and determine their lives by the decisions they make Neuroscience perspective: the viewpoint in psychology that focuses on the nervous yester in explaining behavior and mental processes Coloratura perspective: the theory of psychology that states that it is necessary to understand one's culture, ethnic identity, and other coloratura factors to fully understand a person Culture: the patterns of behavior, beliefs, and values shared by a group of people ancestors Ethnic identity: each person's sense of belonging to a particular ethnic group Gender identity: one's view of oneself as male of female Cultural relativity: the perspective that promotes thinking of different cultures in elate terms rather than Judgmental terms Colora tura factors in the history of psychology: Laurel Promote and Elizabeth Scarborough, Leonard Crasser, and Ellen Kismet have helped change our view of the role of women in the history of psychology by reminding us of some key facts. In the early days of psychology, it was extremely difficult of the most qualified women to obtain admission to graduate programs, when they receive training; they were rarely offered teaching position at the male- dominated institutions that they had the best equipped laboratories. Basic Areas of Modern Psychology: 1 .Biological psychology: study the ways in which the nervous system and other organs provide the basis for behavior. 2. Sensation and perception: how the sense organs operate and how we interpret incoming sensory information in the process of perception 3. Learning and memory: the ways in which we learn and remember new information, new skills, new habits, and new ways of relating to other people are studied in this problem solving 4. Cognitio n: with intelligent action: thinking, receiving, planning, imagining, creating, dreaming, speaking, listening, and problem solving 5. Developmental psychology: with changes that take place in people during their life span, as they grow from birth to old age 6.Motivation and emotion: the needs and states that activate and guide behaviors, such as hunger, thirst, sex, the need of achievement, the need to have relationships with others. The nature of the feelings and moods that color human experience is also a topic of this specialty 7. Personality: focuses on the more or less consistent ways of behaving that heartier our personalities 8. Social psychology: the influence of other people on our behavior: the behavior of people in groups, mobs, or organizations; interpersonal attraction and intimate relationships; and attitudes and prejudice toward others 9. Coloratura psychology: focus on ethnic and cultural factors, gender identity, sexual orientation, and related issues. Applied Areas of Modern Psychology: 1 .Clinical psychology: try to understand and treat emotional problems and correct abnormal behavior 2. Counseling psychology: help people with personal or school robbers and with career choices 3. Industrial and organizational psychology: focuses on ways to match employees to Jobs, to train and motivate workers, and to promote Job satisfaction and good relationships among workers 4. Educational and school psychology: is concerned with the ways children learn in the classroom and focus on the ways in which pressures, conflicts, hardships, and other factors contribute to poor health. To prevent health problems such as heart disease by teaching people to relax, exercise, control their diets, and stop high risk behaviors, such as smoking. Psychology Notes Notes Definition of psychology: Psychology: the science of behavior and mental processes Science: approach to knowledge based on systematic observation Behavior: directly observable and measurable human actions Mental processes: private psychological activities that include thinking, perceiving, and feeling Theories: tentative explanation of facts and relationship in sciences 4 goals of psychology: 1 . Describe: the information gathered through specific research helps psychologists describe psychological phenomena more accurately and completely. Predict: psychologists are able to predict future behavior. 3. Understand: behavior and mental processes when we can explain why they happen. 4. Influence: psychologists hope to go beyond description, understanding, and prediction to Influence behavior in beneficial ways. Introspection: the process of looking inward at one's own consciousness Structuralism: the 19th century school of psychology that sought to determine the structure of the mi nd through controlled introspection.Gestalt psychology: the school of thought based on the belief that human unconsciousness cannot be broken down into Its elements Gestalt: an organized or unified whole Phi phenomenon: the perceptions of apparent movement between two stationary stimuli J. Henry Olsson: is the best known for his studies of the sensations of heat and cold. He discovered that we feel cold when one kind of nerve ending in the skin is stimulated, and we feel warm feel intense heat only when both the warmth and cold receptors in the skin are stimulated at the same time.Functionalism: the 19th century school of psychology that emphasized the useful functions of consciousness Cognition: mental processes of perceiving, beveling, talking, remembering, knowing, deciding, and so on. Cognitive processes, such as perception, memory, and thinking Hermann Banishes: he memorized lists of information and measured his memory for them after different intervals of time.He invented an e ntirely new set of meaningless items for his experiment called nonsense syllables such as KEBAB and MUG. Mary Whiten Calking: was a prominent teacher and researcher who was a leader in research on memory. She developed a method to study memory that differed from Banishes. She also pioneered the scientific study of dreams. Alfred Bines (Psychometrics): the useful functions of conscious mental processes in a very different but very practical direction. He developed a way to measure intelligence.Psychometrics: the perspective in psychology founded by Bines that focuses on the measurement of mental functions Behaviorism: the school of psychology that emphasizes the process of learning and the measurement of overt behavior Social learning theory: the viewpoint that the most important aspects of our behavior re learned from other persons in society?family, friends, and culture Unconscious mind: all mental activity of which we are unaware Motives: internal states or conditions that activat e behavior and give it direction Psychoanalysis: the technique of helping persons with emotional problems based on Sigmund Fraud's theory of the unconscious mind Humanistic psychology: the psychological view that human beings possess an innate tendency to improve and determine their lives by the decisions they make Neuroscience perspective: the viewpoint in psychology that focuses on the nervous yester in explaining behavior and mental processes Coloratura perspective: the theory of psychology that states that it is necessary to understand one's culture, ethnic identity, and other coloratura factors to fully understand a person Culture: the patterns of behavior, beliefs, and values shared by a group of people ancestors Ethnic identity: each person's sense of belonging to a particular ethnic group Gender identity: one's view of oneself as male of female Cultural relativity: the perspective that promotes thinking of different cultures in elate terms rather than Judgmental terms Colora tura factors in the history of psychology: Laurel Promote and Elizabeth Scarborough, Leonard Crasser, and Ellen Kismet have helped change our view of the role of women in the history of psychology by reminding us of some key facts. In the early days of psychology, it was extremely difficult of the most qualified women to obtain admission to graduate programs, when they receive training; they were rarely offered teaching position at the male- dominated institutions that they had the best equipped laboratories. Basic Areas of Modern Psychology: 1 .Biological psychology: study the ways in which the nervous system and other organs provide the basis for behavior. 2. Sensation and perception: how the sense organs operate and how we interpret incoming sensory information in the process of perception 3. Learning and memory: the ways in which we learn and remember new information, new skills, new habits, and new ways of relating to other people are studied in this problem solving 4. Cognitio n: with intelligent action: thinking, receiving, planning, imagining, creating, dreaming, speaking, listening, and problem solving 5. Developmental psychology: with changes that take place in people during their life span, as they grow from birth to old age 6.Motivation and emotion: the needs and states that activate and guide behaviors, such as hunger, thirst, sex, the need of achievement, the need to have relationships with others. The nature of the feelings and moods that color human experience is also a topic of this specialty 7. Personality: focuses on the more or less consistent ways of behaving that heartier our personalities 8. Social psychology: the influence of other people on our behavior: the behavior of people in groups, mobs, or organizations; interpersonal attraction and intimate relationships; and attitudes and prejudice toward others 9. Coloratura psychology: focus on ethnic and cultural factors, gender identity, sexual orientation, and related issues. Applied Areas of Modern Psychology: 1 .Clinical psychology: try to understand and treat emotional problems and correct abnormal behavior 2. Counseling psychology: help people with personal or school robbers and with career choices 3. Industrial and organizational psychology: focuses on ways to match employees to Jobs, to train and motivate workers, and to promote Job satisfaction and good relationships among workers 4. Educational and school psychology: is concerned with the ways children learn in the classroom and focus on the ways in which pressures, conflicts, hardships, and other factors contribute to poor health. To prevent health problems such as heart disease by teaching people to relax, exercise, control their diets, and stop high risk behaviors, such as smoking.

The 5 Best Singulair Alternatives for Asthma and Allergies

The 5 Best Singulair Alternatives for Asthma and Allergies SAT / ACT Prep Online Guides and Tips Do you take Singulair for asthma or allergies? Are you wondering about possible Singulair alternatives? In this article, I’ll go through what Singulair is and how it works. I’ll also walk you through both prescription-only and over-the-counter Singulair alternatives, including the estimated cost and pros and cons of each one. What Is Singulair? How Does It Work? Singulair, or montelukast, is a leukotriene receptor antagonist (LTRA). Leukotrienes are released by the immune system in response to allergens, such as pollen, and promote inflammation, bronchoconstriction (tightening of the airways in the lungs), breathing difficulties, and other allergy symptoms. The active ingredient, montelukast, in leukotriene receptor antagonists like Singulair binds to these receptors and opposes their function. Singulair is usually used to prevent asthma attacks and treat seasonal allergies. Singulair isn’t effective for acute asthma attacks or sudden, extreme allergic reactions. Instead, it’s commonly used long-term for maintenance purposes and is usually safe for extended, regular use. Why Use an Alternative to Singulair? There are several main reasons why patients with asthma and/or allergy symptoms might be looking for Singulair alternatives. Generally speaking, the reasons to choose another medication rather than Singulair are cost, side effects, and effectiveness. Cost Currently, a month’s supply (30 tablets) of Singulair costs around $246. You might be considering a Singulair alternative in order to save money. Side Effects For many patients, Singulair has no major side effects. However, some Singulair users report negative side effects like headache, nausea, stomach pain, diarrhea, skin reactions, or worsening asthma. One of the most worrying (though rare) side effects of Singulair is a change in mood or depressive symptoms, which may include suicidal thoughts or actions. For this reason, some patients with histories of anxiety or depression choose an alternative to Singulair. Effectiveness For whatever reason, Singulair might not effectively treat your symptoms. Perhaps a medication with a different active ingredient will work better for you, or maybe you need a stronger drug than Singulair. Singulair is usually used to treat asthma or allergies. Top 5 Singulair Alternatives The following Singulair alternatives are often used to treat asthma or allergies. For each one, I’ll go through how it compares to Singulair in terms of cost, side effects, and effectiveness. #1: Nasonex (Mometasone) Nasonex is a mometasone nasal spray used to treat congestion, runny nose, and other seasonal allergy symptoms, as well as nasal polyps. It is available by prescription or over-the-counter. Estimated Cost (Without Insurance): One 60-spray bottle of Nasonex costs about $150. Pros: Nasonex is more effective for allergic rhinitis (inflammation of the nasal passages) and congestion than Singulair for most users. Also, Nasonex virtually never causes side effects like depression, behavioral changes, or suicidal thoughts or behaviors. These are more common with Singulair, so if you have trouble with anxiety or depression, Nasonex may be a better choice. Cons: Some negative side effects of Nasonex include headaches, bronchitis, nausea, sore throat, nosebleeds, and sores or white spots inside the nose or mouth. The main downside of Nasonex is that it doesn’t work right away. It should be used twice daily, starting one to two weeks before allergy season, in order to be effective by the time your allergy symptoms start. How Does It Compare? Nasonex is generally cheaper than Singulair, and is usually as effective or more effective in treating allergy symptoms like nasal congestion and inflammation. However, Singulair is more effective for asthma symptoms and in preventing asthma attacks. #2: Flonase (Fluticasone) Flonase is a corticosteroid nasal spray that’s used to treat allergy symptoms by reducing nasal inflammation. It’s available over-the-counter. Estimated Cost: For a bottle that contains around 120 sprays, you should expect to pay about $25 over-the-counter. Pros: Flonase is available at most pharmacies and only needs to be used when you’re experiencing asthma or allergy symptoms, so it’s cheaper, and unlike Singulair, you don’t have to take it every day. Flonase doesn’t have as many reported side effects as Singulair, especially those such as insomnia, aggression, anxiety, and depression or other behavioral changes. Cons: Because Flonase comes in spray form, it can be hard to keep track of how much you’ve taken or how much you have left. Also, Flonase is a Category C drug, meaning that risks can’t be ruled out for pregnant or nursing moms. Singulair is a Category B drug, so it’s generally considered safer for unborn and breastfeeding babies. How Does It Compare? Flonase is generally considered the first-choice treatment for seasonal allergies by doctors, because it doesn’t have to be used long-term and doesn’t carry as much of a risk of side effects as daily-use medications like Singulair. One study found Flonase and other nasal sprays containing fluticasone to be superior to montelukast for allergy symptoms. However, if you experience negative side effects with Flonase, have had nasal surgery, or have an irritated nasal passage, Singulair or another oral medication might be preferable to Flonase. Nasal sprays like Flonase can be the best available treatments for allergy symptoms. #3: Sudafed (Pseudoephedrine) Sudafed is a nasal decongestant used to treat allergy symptoms such as sinusitis and stuffy nose. It is often available over-the-counter, but requires a prescription in some states in the U.S. Estimated Cost (Without Insurance): Sudafed is generally inexpensive, with 24 tablets costing around $8-10 at generic pharmacies. Pros: One study found that Sudafed (pseudoephedrine) was more effective than montelukast in treating nasal congestion. If you’re experiencing congestion as your primary symptom, Sudafed is an inexpensive OTC alternative to a prescription drug like Singulair. Cons: Some Sudafed users report negative side effects like anxiety, restlessness, hyperactivity, a racing heartbeat, high blood pressure, insomnia, or hallucinations. Also, Sudafed can make users drowsy. Sudafed, unlike Singulair, doesn’t treat asthma or prevent asthma attacks. Also, after four days of use, Sudafed doesn’t work as effectively. How Does It Compare? Sudafed is a cheap, convenient alternative to Singulair if your main allergy symptom is nasal congestion or inflammation of the nasal passages. One study at the University of Chicago found Sudafed and Singulair to be equally effective in the treatment of hay fever and to have similar side effects. However, Sudafed isn’t appropriate for long-term use, for more severe allergy symptoms, or for people with asthma. #4: Allegra (Fexofenadine) Allegra is an antihistamine, meaning that it inhibits the release of histamines- compounds that trigger allergic reactions- in response to allergens such as pollen. It relieves allergy symptoms like itching, hives, watery eyes, and congestion. It’s available OTC. Estimated Cost: 30 tablets of Allegra will cost you around $20 at most generic pharmacies. Pros: Allegra users don’t report side effects of depression or weight gain as commonly as Singulair users. Allegra can be used in babies six months or older, while Singulair isn’t safe for a baby until he or she has reached 12 months of age. Also, Allegra, unlike Singulair, comes in liquid form as well as tablet form, which some users (especially children) might find easier to take. Cons: Users of Allegra some report negative side effects such as impotence, other sexual side effects, drowsiness, and weight loss. Allegra can’t be prescribed to anyone with kidney disease, as it can (rarely) cause kidney damage or failure. Allegra is only used to treat allergy symptoms. It isn’t approved or effective in treating asthma. The risks of taking Allegra while pregnant are unknown. It’s generally considered to be safer to take Singulair than Allegra while pregnant. How Does It Compare? Allegra users who experience adverse reactions to the medication report different, but potentially just as serious, side effects- such as kidney damage or failure, rapid weight loss, anxiety, impotence, and other sexual side effects- as those frequently experienced by Singulair users. Allegra is an inexpensive, and often effective, allergy medication, but won’t be as helpful if asthma attacks or other breathing difficulties are your main symptoms. Allegra is generally considered to be safe for regular use, but there aren’t as many studies on long-term use of the drug as there are on chronic use of Singulair, so there isn’t as much data available overall. #5: Accolate (Zafirlukast) Accolate is an alternative to Singulair for asthma and allergies. Like Singulair, it's a prescription-only LTRA except that the active ingredient is different (zafirlukast rather than montelukast). Estimated Cost (Without Insurance): Accolate tends to be cheaper than Singulair. Currently, a month’s supply of Accolate would cost you around $126.80. Pros: Although changes in mood and behavior can be side effects of both medications, Singulair users report more frequent suicidal thoughts and behaviors, as well as more symptoms of depression as a result of taking the drug. This is rarer among Accolate users. Additionally, overall, more patients report negative side effects with Singulair than they do with Accolate. Cons: Although Singulair users report more side effects over, Accolate carries a higher risk of liver failure than does Singulair. Though this side effect is rare, it is serious. More Accolate users report certain other adverse side effects, such as severe headaches, as well. On a less serious note, Accolate has to be taken twice a day, unlike Singulair, which some users don’t prefer as it’s more difficult to remember to take. Also, Accolate hasn’t been on the market as long as Singulair, and it isn’t prescribed as often. Therefore, we simply don’t have as much data on Accolate’s side effects, particularly of long-term use of the drug. How Does It Compare? One study didn’t find many differences in the effects, or effectiveness, of Accolate and Singulair. Overall, the two medications are very similar both in how, and how well, they work for people with asthma and/or allergies. The biggest differences between Accolate and Singulair are their cost and side effects, with prices usually much lower for Accolate than for Singulair, and fewer users reporting suicidal thoughts or attempts when using Accolate as opposed to Singulair. Also, although Accolate and Singulair are both leukotriene inhibitors and thus very similar, their active ingredients are different, so one may work for you while the other doesn’t. Many users report more success with Singulair than with Accolate, and vice versa.